来福士房产营销企划概述（Raffles real estate marketing planning overview）.docVIP

来福士房产营销企划概述（Raffles real estate marketing planning overview） Raffles real estate marketing planning overview Raffles: Cades Chinese Raffles is the most unique world well-known commercial project brand, is also China Cade developers, owners and managers. Volkswagen brand in 1986 originated in Singapore, so far in the world has 9 projects, 7 of which is located in China, respectively in Shanghai, Beijing, Chengdu, Hangzhou, Ningbo and Shenzhen. Raffles is a city within the city, shopping malls, office buildings, residential integration, Hope Land Executive Serviced Apartment, hotel and other formats, in the center of the city traffic hub location and build economic complex city landmark, enhance the local life and business value, optimize the structure of city commerce. At present, the $1 billion 180 million fund has five China Volkswagen Volkswagen in Chinese injection, to ensure the project feasibility of durable and stable operation and upgrade the assets. Raffles marketing planning: Real estate marketing planning: marketing planning mainly includes three parts of service content: market positioning and product design positioning, market implementation planning, project sales planning (project sales phase). Therefore, the real estate marketing planning process can be divided into the following stages. The first phase of the real estate marketing planning process: preliminary investigation Initial contact with the project, initiate preliminary investigation of the project, control the basic status and information, and make preliminary conclusions on the feasibility of the project. 1, the project provides the basic information including project location, planning red line, project related legal documents, procedures surrounding the project environment, project areas of municipal planning, development, investment, project background strength preliminary intention to understand, must first impression; 2, according to the project situation, development schedule, prelimi