比亚迪转型回归传统汽车（BYD Transformation return to the traditional car）.docVIP

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比亚迪转型回归传统汽车（BYD Transformation return to the traditional car）.doc

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比亚迪转型回归传统汽车（BYD Transformation return to the traditional car）

比亚迪转型回归传统汽车（BYD Transformation return to the traditional car） From the beginning of last year, from the dealer network from time to time to hear the bad news of BYD, finally heard the good news. In May 9th, Buffett holding 9.89% of the shares of BYD A IPO approved, fund-raising 2 billion 192 million yuan. After 3 years of preparation, BYD eventually return to A shares. However, compared to BYD faces a funding gap, this financing may not be enough. In fact, car sales reached 500 thousand scale will encounter bottlenecks, need to re evaluate the product and supply chain. BYDs biggest problem is the neglect of the core business of automobile. According to the insiders. Although raising funds for most of the traditional automotive R D, but BYD did not like Chery and Geely to make changes in the development, analysis of the transformation. Vertical integration Through the vertical integration of vehicle design, automotive, engine, chassis, all kinds of electronic vehicle interiors, full range, to improve the resource allocation ability and the ability to control costs, also let BYD gained rapid development in recent years. Moreover, BYD is the model of continuous replication, from electronics, two rechargeable batteries to the car, the solar cell industry. BYD said, will continue the development of vertical integration, because this road is not perfect. However, this piece of BYD to bring huge benefits, but also hidden no small risk. Especially when the financial is not optimistic, the reverse balance began to prevail. BYDs vertical integration model means that the industry chain is very long, the need for adequate funding to support, otherwise it will affect the opposite direction. BYD insiders told the media said so. Annual data from the previously announced BYD also shows that BYD is facing a funding dilemma. In 2010, the companys cash inflow of 3 billion 129 million yuan, while the year 2009 this figure is as high as 12 billion 16 million yuan; in 2010 the companys