气象服务产品营销的策略（Meteorological service product marketing strategy）.docVIP

下载本文档

1
0
约8.81千字
约 6页
2017-08-16 发布于河南
举报
版权申诉

气象服务产品营销的策略（Meteorological service product marketing strategy）.doc

1、本文档共6页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

气象服务产品营销的策略（Meteorological service product marketing strategy）

气象服务产品营销的策略（Meteorological service product marketing strategy） Department of meteorological service in China is the main institutions, lack of service product marketing concepts and ideas, can not provide meteorological service product customization for customers, to meet the specific needs of customers, the enterprise can not buy really want, is not willing to spend money to buy gas as service products. Therefore, this article summarizes 4 meteorological service product marketing strategy. Three, the meteorological service product marketing strategy (a) the meteorological service product strategy According to the above analysis, the market meteorological service in China is not big, which is due in part to provide weather service our products can not meet the needs of customers. Department of meteorological service in China must be based on customer demand for customized products. For example, foreign Weather Services Corp according to the needs of enterprises to develop air conditioning air conditioning index, clearly tell businesses temperature rise by one degree Celsius sales figures will rise; the same as business development index and the index of beer ice cream and other products, so that these enterprises to obtain the most suitable products. To do this, we must fully understand the needs of enterprises, enterprises provide products for enterprises really need, can make the enterprise to do the advantage, bring unexpected benefits for enterprises. For example, in the air conditioning industry, Haier is using the meteorological service makes an enterprise service product marketing success in February 1997, Haier air conditioning Beijing marketing center clerk to Chinese Meteorological Bureau for special air-conditioning market forecast data, that domestic northern than southern hot summer. This information caused great attention, Haier headquarters in March, Haier air-conditioning production line started full load operation. In June 14th, Haier air-conditioni