浅谈英汉广告翻译中的文化差异（The cultural differences between English and Chinese in the translation of advertisement）.docVIP

浅谈英汉广告翻译中的文化差异（The cultural differences between English and Chinese in the translation of advertisement） [Abstract]: advertising as a kind of publicity means, itself is a kind of important social language and social culture. The process of translation in English and Chinese advertising is a cross culture re creation process. This article from the language, cultural customs, values and other aspects, analyzes some pragmatic failures in advertising translation, discusses the significance of cultural background in advertising translation, expounds the principles to avoid pragmatic failures in cross-cultural advertising translation. [keyword]: advertising translation; cultural differences; pragmatic failure; translation principles CLC number: G4 document code: A article number: 1002-6908 (2007) 0810181-02 (a) Introduction Advertising from the Latin advertere, meaning to arouse public attention to things and a means of inducing a certain direction in the use of the. Language and culture are inseparable, language is the carrier of culture. The different historical conditions, geographical location, natural environment and social reality formed a unique culture and style. As a carrier of culture language embodies the use of the language people thought, philosophy, cultural characteristics and national feelings. Different language is restricted by culture and reflects the cultural content specific to each consumer, are inevitably affected by the culture. This subtle influence varies with his age ingrained, thus affecting his behavior and decision-making, including the purchase decision. Because of the cultural factors have a tremendous potential impact on the purchasing decisions of consumers, so the advertising translation should have distinct cultural characteristics. Advertising translation is a new field of translation, the translation is clearly different from the translation of other genres, as language materials to be formed into another language, you can play the ro