班尼路多品牌圈地的胜利（Baleno multi brand enclosure victory）.docVIP

班尼路多品牌圈地的胜利（Baleno multi brand enclosure victory） The leisure clothing market, who is the master? On 90s the next century, with the development of domestic economy, leisure become the most popular peoples work, life philosophy, which also makes the domestic leisure clothing market into an unprecedented period of prosperity. While entering the market earlier, with the background of Giordano, JEANSWEST, Hong Kong Baleno, Bossini four brand has gradually become the guide of the markets. The temptation to join the huge market space, more and more competitors enter twenty-first Century, leisure clothing market competition more fierce, market pattern has gradually changed to Metersbonwe and YISHION as the representative of the domestic leisure brand stands out, and led to the rise of Wenzhou, Dongguan, Zhongshan and other places of leisure clothing the brand group. It is particularly worth mentioning is that Metersbonwe, the brand will not plant Wenzhou virtual operators play fast, even opened in Hangzhou area of more than 5000 square meters known as Asias largest single brand clothing stores, the limelight is very strong. As one of the most attracts people (especially young people) clothing, casual wear has apparently become the biggest highlight of the fashion market in the major city of the mainstream commercial street has become a leisure clothing store in the world. The traditional tyrannical, JEANSWEST with the parent company of Hongkong sun group strength in the country take the shop way to attack cities and capture territories, and opened more than 1000 self terminal, its market position has been relatively stable; while Giordano will obviously have a strong grasp of the trend of product development ability, have certain advantages in terms of products, and strong to attract a group of loyal consumers. Baleno should face up to attack rival, is facing a new siege opponents. Suddenly left and right, the other Baleno confirms the successful use of multi brand strateg