电子出版产业分析（Analysis of the electronic publishing industry）.docVIP

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电子出版产业分析（Analysis of the electronic publishing industry）.doc

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电子出版产业分析（Analysis of the electronic publishing industry）

电子出版产业分析（Analysis of the electronic publishing industry） This paper contributed by li_xiongbo. Doc document may at the WAP end of the browsing experience poor. Suggest you select TXT, or download the source file to the machine view. The electronic publishing industry and electronic publishing industry brief status and a brief analysis July 23, 2010 July 23, 2010 twenty-three order record First, the electronic publishing industry...... 1 (a) forming background...... 1 (two) status and market size...... 2 two, Chinas electronic publication history and industrial policy...... 3, three of the e-reader market market segmentation and competition pattern...... 5 (a) market demand of electronic reader products...... 5 (two) market share and scale...... 7 (three) market pattern...... 8 (four) the e-reader market entry barriers...... There are 8 and four, development of electronic publishing industry problems...... 9 (a) the legal and policy environment needs to be further improved...... 9 (two) lack of technical standards of electronic publishing industry...... 10 (three) electronic content, resource supervision difficult...... 11 (four) of electronic publishing business model is not clear...... 11 (five) electronic publishing professionals lack, lack of funds...... 12, conclusion five...... Thirteen One First, the electronic publishing industry of electronic publishing industry overview (1) form the background with the continuous improvement of IT technology and Internet application level, peoples reading habits and the environment is constantly changing. The digital age in the world the arrival of mass reading from traditional paper media began to shift to new media, a new carrier of electronic books, online reading, mobile phone book publishing is quietly rising. The global publishing industry will be more attention to electronic publishing, which on the one hand from the electronic publishing itself has the potential, compared with the traditional printed publications, e