电子商务与sns并存形态探讨-(形态一)（Electronic commerce and SNS forms of (form a)）.docVIP

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电子商务与sns并存形态探讨-(形态一)（Electronic commerce and SNS forms of (form a)）.doc

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电子商务与sns并存形态探讨-(形态一)（Electronic commerce and SNS forms of (form a)）

电子商务与sns并存形态探讨-(形态一)（Electronic commerce and SNS forms of (form a)） This paper contributed by aiwei1982741. Doc document may at the WAP end of the browsing experience poor. Suggest you select TXT, or download the source file to the machine view. Electronic commerce and SNS forms of (form a) From the beginning of last year, a lot of people are trying to social commerce, but has not seen a complete molding products, according to the reason, I think you did not want to know how to SNS with the perfect combination of electronic commerce. Below I will do a simple discussion, is valuable. I think the electronic commerce and the SNS may appear in two forms. The e-commerce-based, SNS. In this form, the crowd gathered mainly through the purchase of goods this theme collection to the site, where do the actual buying behavior, and will continue to buy long-term. SNS will help the user to complete the purchase, purchase, after the purchase of user needs, establish the relationship between SNS and will also be accomplished by shopping behavior. Analysis of user purchase behavior: 1. before buying. Usually the user will have enough understanding in the commodity to buy goods before, especially in the vast income is not high or no income people, young families, and people in finance. For the purchase of goods, usually through the search engine to search product introduction, comment, and consulting the friends around to buy goods. The product introduction, comment in the minds of users of the product score will be relatively low, and the friends real shopping experience, experience will be relatively high scores in the minds of users. Then, the user will need to determine whether to buy this product. 2. purchase. Plan to buy the user is most concerned about the price of the goods, followed by new goods (for example, the book is the latest version of mobile phone is the latest), affordable level (whether gifts). Here the user will go to the online store, such as Dangdang, excellent