电子商务与营销渠道创新（E-commerce and marketing channel innovation）.docVIP

电子商务与营销渠道创新（E-commerce and marketing channel innovation） In the global market environment, the marketing channel bears more and more competition pressure, and the marketing channel plays a decisive role in the development of the enterprise when the service becomes the trump card of enterprise competition. The effect of e-commerce on the change of the rules of circulation will inevitably make the enterprise marketing channel and e-commerce merge and influence each other. E-commerce marketing channels to obtain innovative development, and thus the competitive advantages in the process of enterprise strategy has been strengthened; the channel competition between enterprises has prompted a study of e-commerce enterprises to increase investment, the final form of the results have prompted the development of electronic commerce, and the development of e-commerce business model formed by the the social and economic environment and market environment, and caused the marketing channel innovation opportunity, to further promote the formation of marketing channel innovation. Under the influence of e-commerce, the innovation of marketing channel mainly displays as following aspects: 1., the innovation of channel model 1.1, e-commerce generated a virtual channel, virtual channels and practical channels together to promote the innovation of channel model. E-commerce enables the dissemination of mathematical products, product information, transaction processes, logistics information, customer services and so on through e-commerce networks, which together constitute the actual content of the virtual channels. In most cases, virtual channels can not completely from the reality of the channel function and run independently, but played on the reality channel optimization, improvement, mutual promotion and mutual coordination and improve service level channel effect. Electronic mall through the Internet to sell products, and then through the logistics and delivery of products to the ha