电子商务价格策略（The price strategy of e-commerce）.docVIP

电子商务价格策略（The price strategy of e-commerce） The price strategy of e-commerce.Txt With the information technology rapidly, gradually realize the marketization and commercialization. Consumer information from the free development for paid consumption consumption. The development of the global Internet information goods can be sold on the Internet, so that the transaction of information more convenient and quick. Its pricing also because of the influence of network environment and the traditional transaction pricing model which has certain difference. The Internet is not only an information sharing platform for information as the core value of information commodity, but also a new and good market conditions. All aspects of information commodity trading can be done on the network, including the order, production, pricing, negotiation, trading, service etc.. The network environment how to influence the information commodity pricing, the pricing of information commodity in the network environment which features is the author discussed in the contents of the article. 1 special information goods Information goods is different from the ordinary material goods is the final product of workers on the intangible results or knowledge through certain technical means are processed. Information goods are divided into two types: the first type of information goods can be independent of the original material carrier and independent transfer, information products can be exchanged, and the original material carrier without their mobile; second kinds of information goods and material carrier must be integrated with the transfer of the original material carrier. For example, a painting, a sculpture belong to second types of information goods. Second types of information goods because of cannot be independent of the material carrier, the original can not be copied, can not be converted. When the material carrier of wear deterioration of the information goods no longer exist, and therefore c