百变优惠券的设计与派发（And a variety of coupons design）.docVIP

百变优惠券的设计与派发（And a variety of coupons design） One morning at the end of 6, although the car is sunny, but the car Roca Jiangnan Branch Manager Zhang Hua was frowning, his face turned cloudy, a stack of conference materials. Look, Zhang Hua can not help but sigh, the information will be put aside. He will head to the window, the summer sunshine city is the place full of enthusiasm and vitality, but he did not mention the spirit, are not ideal to store promotion status of this quarter in mind. Roca is a large supermarket chain, operating various types of goods, from daily necessities to household appliances, everything. It has three stores in the city, respectively, and the days of Jiangnan Xiucheng beauty, sales in the city is in the upper level. But the homogenization of goods caused by fierce competition in the supermarket, large and small supermarkets in promotions under the foot work. Is it because I do not know the spring has passed, the consumer frenzy of shopping enthusiasm decreased, the second quarter May Day small golden week holiday has shrunk, in Jiangnan Branch sales have not significantly increased. At the same time, the same investment promotion in the other two branches have achieved good results. Zhang Hua to remain perplexed despite much thought. Soon, Zhang Hua came to the company headquarters. Sitting in the meeting room for the sales work of Yu Qiang deputy general manager and manager of two other branches, as well as sales assistant Peng Luo, they are going through three stores this quarter sales report. Branch Manager Lu Jun and Xiucheng day U.S. branch manager Li Yu spoke. Because this quarter increased marketing investment, two stores sales increased by 6% and 7% respectively. It was Zhang Huas turn to speak, he was nervous, even the same promotion investment on their own store sales had almost no impact, sales rose to 1%. Store promotional costs allocated by the company by sales outlets can be used flexibly, promotion plan. Jiangnan Branch bu