生产资料与生活资料的营销说明（The means of production and living materials marketing show）.docVIP

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生产资料与生活资料的营销说明（The means of production and living materials marketing show）.doc

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生产资料与生活资料的营销说明（The means of production and living materials marketing show）

生产资料与生活资料的营销说明（The means of production and living materials marketing show） The means of production and life information marketing differences At present, Chinas relevant marketing books and articles to explore and study the life data of marketing and marketing research production data are rarely. Due to the production of information marketing in the face of the market is different, so in the development of product strategy, pricing strategy, channel strategy and marketing strategy design and marketing plan should have their own characteristics. This column will start from this period, launched a series of production marketing, including the production and marketing of life information marketing differences and production market selection and product strategy, pricing strategy of the means of production and production marketing , hoping to produce the production and business data to help the company. Definition of production materials market According to the famous concept of market purchasing power of ten ten = consumers purchase motivation the marketing of market summed up, the means of production market, have the ability to buy, there is a demand for consumers to buy the product of production -- not for final consumption, but for the purchase of products into other forms of products in the production process, or the consumption of these products in the process of transformation. The most important factor of the difference between the means of production and marketing of life information marketing is that the former is more need for good service. The difference between the two means of production, marketing and marketing materials The means of production and living materials have a lot in common in the marketing concept, but there are many differences in the operation ideas and skills, and specific implementation details. (a) in common The means of production and living materials need to be considered in the marketing mix: 1, market selection and market developmen