营销个人摘要（Marketing personal summary）.docVIP

营销个人摘要（Marketing personal summary） Brand positioning to [evidence], seeking to expand market share at the same time, we must first keep the existing market. (to the field of development on the basis of the original) Brand positioning can only adapt to consumers cognition of conflict. (dont try to change consumer perception) Advertising song chanted dont be afraid what, enjoy life, afraid to get angry, drink Wang Laoji, encourage consumers to eat barbecue, Hot pot, [natural] Lenovo to red canister Wang Laoji, to facilitate the purchase. (advertisement to have close contact with the product itself) The packaging of the products as the main visual elements, [a] Information Publicity: afraid to get angry, drink Wanglaoji drink. (to force one to make, focus on brand promotion) [capabilities], rolling development in the region to ensure the marketing efforts in [] relative advantage position. (in the development of the company, especially in the initial stage, not to force in a regional market, leading to the opponent) Then, determine the target consumer group boxed Wanglaoji []. (only own a lot of consumers, to distinguish what) In the domestic consumer market, the housewife is the main force of purchasing [], so will the housewives as the main object of household consumption promotion boxed Wang Laoji []. (their consumers in part is the main force, this is the main object of our promotion -- furniture store) (four industry industry concentration refers to the brands market share accounted for the proportion of the market, while the high proportion of high degree of market concentration, market competition tends to monopoly competition). Number of no brand out of product sales amazing, at the same time, around the market widespread regional products, indicates that there are a large number of unexploited blank market. (market saturation but no brand, that we have the opportunity to become the brand) In the eyes of Xian enterprises, Yang Sen {doctors and other medical pro