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跨国公司与本土渠道中国式离婚(Multinational companies and local channel type China divorce)
跨国公司与本土渠道中国式离婚(Multinational companies and local channel type China divorce)
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This year, multinational companies change channels, agents change frequently.
In March, Apple will Chinese iPod agent China from ECS changed to tianxiong. In August, due to the unsatisfactory sales situation, apple changed its iPod agent again, and the new agent was one of the distributors of Lenovo products. By the end of August, with Apples senior personnel earthquake, general agent again changed into two: Beijing Han Lin Hui and Zarva technology.
In June, Procter Gamble was unilaterally replaced by Procter Gamble in Shandongs largest distributor, Weifang Department store. Then, in more than two months time, Procter Gamble has rectification or replacement of Shandongs 7 major distributors and distributors in Henan, Shanxi, Jiangsu and other provinces.
In August 25th, rumours of a breakup between PHILPS and general agent West were confirmed. The ten years of marriage between the two countries not only broke down overnight, but also became very thorough. The scope of PHILPSs replacement involves more than half of China in Southern China, southwest and central china.
The sword will cloud, governors should come. In the Chinese market has become a global business can not be ignored when the MNCs entry into WTO and. In this land, there are live percussion such as NOKIA, Coca-Cola, apple and YAHOO have The climate does not suit one. etc..
Now, the localization became the basis for the survival of these Chinese princes, and is the most China channel characteristics, now live is not good or the giants want to live better seem to put reform sights on their own channels, agents.
In these giants broadsword to channel cut at the same time, we can not help but ask these onlookers: transnational giants can give us what channels, new thinking? Can the gap between international products and Chinas national conditions be integrated through channels? How should the conflicts between high-profile tra
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