车士宝品牌策划方案_品牌策划文案案例_实训指导案例_精品课程_浙江金融职业学院市场营销网上家园!（Spurt brand planning scheme _ brand planning case _ training guidance case _ course _ Zhejiang Financial College marketing online home!）.docVIP

车士宝品牌策划方案_品牌策划文案案例_实训指导案例_精品课程_浙江金融职业学院市场营销网上家园!（Spurt brand planning scheme _ brand planning case _ training guidance case _ course _ Zhejiang Financial College marketing online home!） Spurt brand planning scheme _ brand planning case _ training guidance case _ course _ Zhejiang Financial College marketing online home! Current position: Website - course - training guide case - brand planning case Publication date: May 20, 2006 Edition: admin 993 readers read this article []: small fonts Spurt brand planning scheme A Spurt, the connotation and denotation Shi refers to the car with the car, is the most active social crowd of young people: treasure can be understood as having the knowledge and information dissemination functions of collection, can also be understood as the most precious treasure for people . Spurt is intended to refer to the Spurt brand cigarettes are aichezu automotive information collection, the homophonic car treasure means the car is an indispensable tool in peoples life, is a special aesthetic value of the precious things. Spurt and Spurt brand cigarettes, metaphor is the most favorite car brand. Two, Spurt brand cigarette market pricing for 5 yuan per box of mixed type cigarettes At present, most of the domestic cigarette brand positioning in the market there are three common mistakes: one is the brand too chaotic, the same brand blindly extending in different price levels, to cover all segments of the market demand. This is not only difficult to expand the brand scale production, will also affect the characteristics of the brand, causing consumer confusion on brand awareness. At present, the domestic tobacco industry experts and scholars called the tobacco enterprise to streamline the integration from the brand started, the implementation of a factory a product of western enterprises; the rise of a simplified marketing campaign, one is to reduce the excessive variety, the variety is more simplified, it is worth learning. The two is not to focus