思想与战略P20.pptVIP

Ideas and Strategy PRESENTATION TO *** BUSINESS PLAN COMPETITION PARTICIPANTS Today Developing an idea Assessing your idea Describing your strategy A couple of wrinkles Developing an idea Product idea tree Product idea tree 4 killer questions The 5Cs model Today Developing an idea Assessing your idea How powerful? How large? Describing your strategy A couple of wrinkles Performance enhancement Price-based value propositions must offer extreme discount to market Estimating market size Today Developing an idea Assessing your idea Describing your strategy A couple of wrinkles Describing your strategy Where to compete How to compete Reinforcing business system Today Developing an idea Assessing your idea Describing your strategy A couple of wrinkles How valuable is the first mover advantage? 4 primary models exist for rollout Determine level of rollout aggressiveness through careful balance of strategic and operating risk The combination of these two provides direction on the aggressiveness of rollout * Footnote Source: Sources Subtitle Unit of measure AT-CZG002-120199Coyne-MSTR CONFIDENTIAL This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Document Date AT-CZG002-120199Coyne-MSTR Why brainstorming usually fails 3 frameworks Product trees 4 killer questions The 5Cs model Unexpected users Heavy users Potential users blocked by one obstacle Potential users who differ in one way from current users Creative bundling to eliminate complements Radical distortions of key value equation components New uses for existing products New users for existing products New ways to meet existing needs Stimulating new needs . . .radically modify existing products . . . generate radical incre