与众不同的苹果,创新的商业模式.docVIP

与众不同的苹果,创新的商业模式 In May 26, 2010, a big event happened in the United states. On that day, Apple Corp surpassed Microsoft Corp as the worlds most valuable technology company with a market capitalisation of $221 billion 360 million. By July 30th, the market value of Apple Corp had risen by 5% to $235 billion, further widening the market value of Microsoft Corp. With Apples market capitalization growth over the past five years, it is not impossible for Apple Corp to be the worlds largest company in a year. Exxon, the worlds most valuable company by market capitalisation, has a market capitalisation of $280 billion, which has continued to decline in value over the past year. Only 7 years ago in early 2003, Apple Corps market value is only about 6 billion U. S. dollars. In a short span of 7 years, the market value of a big company has increased by nearly 40 times. If it is a miracle in the history of the enterprise, no one will object to this view. The worlds top financial media are invariably singing praises for the Apple Corp and Apple Corps CEO Jobs. The Apple Corp ranks first among the worlds greatest companies listed in businessweek. In the Harvard Business Review for the first time in 88 years to launch the greatest CEO ranking Zhang, Jobs is certainly ranked first. In the deluge of media reports, most observers will be Apples success to the genius of Jobs CEO. Indeed, Jobss personal charm incomparable, his design genius of his marketing skills will be obvious to people, so many apple powder with an air almost of idiocy. But in business observation, the success of a company is dangerous to a person, no matter how great he is. The greatness of an entrepreneur lies not in his personal charm, but in what business model and corporate culture he brings to his business, and so does Jobs. What did Jobs bring to the Apple Corp? Why is Apples market capitalisation soaring? To answer this question, lets take a look at what Jobs did at the Apple Corp from 1997 to 2003. In 1997