保健品需要正视网络新渠道的冲击（Health care products need to face the impact of new channel network）.docVIP

保健品需要正视网络新渠道的冲击（Health care products need to face the impact of new channel network） Health care products need to face the impact of new network channels Lead: a few years ago, there is a health food advertising on TV, newspaper, many followers swarmed immediately in the sweep a tornado, a pioneer in the industry earned pours, the follower can also get a lot of cake. Now, TV advertisements for health care products are scarce, newspaper advertisements are scarce, and there is a lack of pioneers in the industry. The followers also seem to be unable to find the wind vane. It seems that it is difficult for health products to explode the trend. However, the industry leader, has gradually shifted, health care products to detonate a trend, must face the rising power. Detonating the tide is the pioneer who leads a group of followers The health care industry, the thousands of companies, in general they can be divided into two types, one is the pioneer, they detonated trend, they had set off the concept of blood, calcium, zinc, hydrotherapy, wash, wash the blood, detoxification, creating many brilliant legendary wealth; the other is the follower, this kind of people with pioneer footsteps, eating pioneer bred market, also achieved good results. In this industry, the pioneers are in the minority, because not the average person can be the pioneer. Pioneer is the charge in the front of the people, they are most likely to become a hero, but also the most likely to become martyrs, they need courage, wisdom and courage to dare to bet: pocket is the courage, that finds a market, dare to charge forward; wisdom is the product planning and media operation and market super high operation ability; money needs a certain financial strength. Courage, wisdom and purse, if the three lack of one, it is difficult to do pioneers, if you must do, then it will become martyrs. The follower, is most in the industry, their cost is relatively small, the risk is relatively small, who is their leader, a