信托投行文化直面营销文化的浸染与冲击（Trust and investment banking culture face the impact of cultural marketing dissemination）.docVIP

信托投行文化直面营销文化的浸染与冲击（Trust and investment banking culture face the impact of cultural marketing dissemination） Trust investment banking culture and the impact of marketing culture -- introduction of the seventy-first issue of trust weekly Nobusawa gold At present, the marketing channel resource integration has become one of the important development issues of trust products and PE fund products, but also the notice on the relevant issues concerning the norms of trust product marketing has been imminent. China financial market is in a key period of demand diversification and product innovation, undoubtedly trust products and PE fund products is the vanguard of the reform wave, its upstream and downstream resources, many high-end innovative integration is the direct financial first army. However, marketing channels and customer resources is becoming the high-end financial services in the field of short board, the information asymmetry, the mechanism of resource matching, brand trust, diversified channels and other issues to be resolved through professional. At the same time, the project operation mode as the core of the trust investment bank culture, is also facing a new dip and the impact of marketing culture in channels to squeeze, run in with the two game will also experience a long process. In the financial regulatory policy column, this issue of the trust weekly issued a notice on regulating the marketing of trust products (draft). The contents of the document is to encourage the development of direct trust, norms of the consignment, and support the trust companies to set up different marketing center, simplify filing procedures, and reiterated that the trust company shall not entrust non-financial organizations trust products. In the trust market analysis section, the trust weekly reproduced nobusawa gold trust R D center wrote the article real estate trust Fengeng merger, first published in November 2, 2011, Chinese - Chinese housing construction. As the real es