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加盟商如何应对厂家直营店的冲击(How to deal with the franchisee stores manufacturers direct impact)
加盟商如何应对厂家直营店的冲击(How to deal with the franchisee stores manufacturers direct impact)
Market background:
Since the end of 2009, Carolina, Anna, Mengjie etc. several home textile enterprises listed in the industry caused widespread concern. Which, after the listing of foreign Rowley said to accelerate the launch of outlets, this caused some franchisees concern and worry about their. Franchisees may be worried that their own block that has done mature market will be faced with the company took over the situation. So, apart from the Carolina single family enterprises, as a general franchisee from how to deal with the impact of the development of the company stores? Where are the core strengths of franchisees? How to further improve the core competitiveness?
The purpose of a business activity is simple, to make a profit, to speak more, to achieve the common realization of personal wealth, value and social value. However, as far as the vast majority of enterprises in China are concerned, it is too early to say that it is too early to realize social value. Lets talk about making more money first. To make more money to rise to the level of theory, to maximize profits in the name of course, to maximize the profit of the road is not necessarily so Everything is going smoothly., a lot of problems and difficulties in becoming obstacles to greater development, greater profits, we must solve these obstacles, solve what obstacles need? Technique? Strictly speaking, any problems in the field of business, there are no technical problems, which are the cost, if not consider the cost factor, all problems can be solved in the field of business, of course, to solve the problem when the costs outweigh the benefits, this solution has no meaning, all in all and we want to develop, to break through all kinds of difficulties, and break the basic premise of these schemes, is the low cost, the fundamental value solutions business problem, is the cost.
This question back to our store business, w
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