打造菜品的阅读力管理（The reading management of dishes）.docVIP

打造菜品的阅读力管理（The reading management of dishes） This article is published in 2008 sales and marketing channel edition, restaurant World Magazine A good dish, like a wonderful novel, can produce a strong interest in reading. The depth of reading depends on how tempting the dishes are to the taste buds! Temptation is a force, and even a little hint and pull will make our impulses and desires a mess. Build dishes reading force, so that reading force effectively enhance sales, will become Chinas food and beverage enterprises in 2008 to fight the market new marketing ideas. I use an ongoing case to explain how restaurants make dishes, read, and how the reading power of the dishes will lead to sales 14 years of skill, not eating a word Diners word of mouth can sometimes become a popular virus Chengdu casserole restaurant in Guiyang Jing has 14 years of operating history, more than 10 years of inheritance and innovation, and consistent from beginning to end the series Casserole Dishes, leading the new trend of casserole cuisine, Guiyang food and beverage industry become a great spectacle. With the front belly close to the back of the market competition, once for investors to earn windfall profits Casserole Dishes, showing the aesthetic fatigue is very serious, the restaurant business is bad, even the dinner is only 40% attendance. The business area of more than 2000 square meters carrying nearly 8000 yuan a day of operation cost, service personnel get together and chat in 60% said it is looking for a new job, and a few shareholders also appeared slight differences of opinion. Give up or stick to it? The restaurants destiny is defined at the crossroads. November 18, 2007 Restaurant Week total shareholders through her manager to find me, and tell the restaurant status: to the guests exponentially decreasing, repeat too little, diners reflect the whole good, it will form a virus of word of mouth, so the restaurant has become more and more difficult. Zhous face was worried. Where