报纸副刊价值引领与文化担当（Supplement value guidance and cultural play）.docVIP

报纸副刊价值引领与文化担当（Supplement value guidance and cultural play） Supplement: value guidance and cultural play Is an important part of the newspaper supplement. The newspaper to enhance the spread of power and influence, the supplement must consciously bear the responsibility to promote advanced culture, dissemination of knowledge and Enlightenment of the thought of. In recent years, due to many reasons, supplement the reader and the author: cultural loss more choice, and only the newspaper supplement eye-catching scenery no longer; literature lose social sensation, awareness, enthusiasm for literature to supplement core readers decreased; the growing aging, supplement the lack of attractive to young readers; the author team atrophy, because of the media competition, and published to reduce the threshold of author resources has been divided up. The rapid rise of new media such as the Internet, its unique real-time, massive, interactive communication features, but also to the traditional print media pressure, as one of the long history of the layout of the supplement, will inevitably impact. The face of public production and the change of mode of transmission, the readers reading habits change, carrying the responsibility of nourishing the soul, strength supplement, how to better play the spread of the spirit of the Chinese cultural value and spiritual pursuit, the need to further clarify ideas, identify the strengths, self confidence, deep thinking. On the news, out of the news, highlighting the cultural characteristics From the publication of the supplement so far has been more than 100 years of history. Although the supplement is the supplement and extension of news is published, but since the founding of new China, supplement always synchronized with the development of society and times, closely linked with the new life, with a strong sense of the times and the fresh breath of life, loved by readers. The traditional sense of the supplement for pure literary supplement.