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旅游翻译中文化差异的处理(To deal with the cultural differences in tourism translation)
旅游翻译中文化差异的处理(To deal with the cultural differences in tourism translation)
Abstract: many cultural factors involved in Tourism English and the differences between Chinese and Western culture has caused all sorts of obstacles in translation, if it is not reasonable to deal with cultural factors in tourism translation, is bound to affect the translation effect, at the same time, is not conducive to the development of tourism. This paper intends to analyze the methods and strategies that should be taken in translation from the perspective of cultural differences.
Key words: tourism translation; cultural factors; translation strategies
I. translation barriers caused by cultural factors in tourism translation
(1) barriers to translation caused by cultural factors such as historical institutions, beliefs and customs
Language is the carrier of culture, has a profound cultural connotation, the Chinese and Western cultures are very different, different historical conditions, geographical environment, religious beliefs, social customs will make the two languages does not correspond to the phenomenon, some just lexical gaps or blank meaning. The particularity of national culture forms the particularity of language. For example, like dumplings Spring Festival and other words in Chinese is unique, has a profound cultural connotation, to correspond with the word, not found in English such as Spring Festival, if translated into Spring Festival, foreign tourists will be understood as a spring festival, is China the traditional Festival the most grand a year, but the Spring Festival every family dumplings, couplets, firecrackers and other cultural information is lost. Therefore, many experts advocate the use of transliteration plus annotation to retain the word of special cultural meaning, with cultural exchanges have become increasingly frequent, foreign tourists to Chinese cultural understanding deeply, these words do not need additional explanation is that they can understand and
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