智能手机引领移动互联网进入o2o元年,2013年(Intelligent mobile phone leading the mobile Internet has entered the first year of o2o, 2013).docVIP
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智能手机引领移动互联网进入o2o元年,2013年(Intelligent mobile phone leading the mobile Internet has entered the first year of o2o, 2013)
智能手机引领移动互联网进入o2o元年,2013年(Intelligent mobile phone leading the mobile Internet has entered the first year of o2o, 2013)
Smartphones lead mobile Internet access to O2Os first year, 2013
O2O, that is, Online To Offline, refers to the next line of business opportunities and Internet integration, so that the Internet has become a front line trading, the concept originated in the United states. O2O concept is very broad, as long as the industry chain can be involved in the online, but also related to offline, can be commonly known as O2O.
With more and more people using smart phones, mobile Internet must be hot, O2O model will inevitably be sought after. Through the O2O model, not only can seize the huge mobile users, but also can make up for the online shopping experience that has been inadequate, the line shopping is not enough, not convenient and other defects. Since O2O is turning the line into a front desk for offline services, then the front desk will have to grab traffic.
The hardest part of developing the O2O model, though, is the line. The line is not good, the line can not do it at all. And offline service industry information pipeline docking is the key, because the construction of offline information cost is very high. Online and offline model is not suitable for all products, and O2O mode is currently linked to mostly related to life, eating and drinking, as well as beauty salons and other services.
At present, the two-dimensional code promising (can be seen as WeChats advertising), as well as a new feature, is a two-dimensional code, two-dimensional code may we also feel a little strange, but the Tencent, including WeChats products, we are vigorously promoting the popularity of two-dimensional code, which is a key entrance line offline. Through the mobile phone terminal can be achieved in the past PC difficult to do with a label in the reality, the rich network information it is back, in this way to combine the two-dimensional code by shooting camera, you ca
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