期刊发展状况（The development status of Journals）.docVIP

期刊发展状况（The development status of Journals） Current development of Periodicals Lack of efficient market The journal is associated with the development of the market economy status of a country, Chinas market economy is still in the initial stage, the market is not mature, associated with the periodical market order is a bit confusing, periodical market exists many problems, resulting in the periodical market can not effectively play the role of the market mechanism. On the other hand, although there are more than eight thousand kinds of periodicals in our country, there are not many good ones. Many party and government departments, institutions, enterprises and so on all have their own periodicals, but the lack of professional staff and financial support is not enough. Some journals only rely on the authors fee. Lack of self positioning As the saying goes, the enemy, know yourself. To be a successful journal, you must know yourself first and have an accurate position on the journal. Many periodicals do not have a clear editorial policy, lack the idea of running a periodical, and do not know who their readers are, or even have a clear understanding of their own strengths and weaknesses, but blindly run the journal. In fact, run a magazine, need to have a good article, attractive pictures, but also to have the proper arrangement, the magazine lack of awareness of their own, naturally do not know what the picture for you, what kind of layout meet readers requirements. If you dont know the selling point and the bright spot of your magazine, how about the development of magazine?. Lack of study of readers Friends even after itself, periodical is facing the readers own magazine to see who, what people love, these need to study. For example, the cover of a magazine is not just a beautiful picture, it will be enough there, with a suitable cover story, eye-catching title, so that people can see a bright feeling. The modern pace of life is so fast that it is important for read