电视剧限播令冲击下的卫视应对策略（The strategy of TV satellite under the restriction of TV play）.docVIP

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电视剧限播令冲击下的卫视应对策略（The strategy of TV satellite under the restriction of TV play）.doc

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电视剧限播令冲击下的卫视应对策略（The strategy of TV satellite under the restriction of TV play）

电视剧限播令冲击下的卫视应对策略（The strategy of TV satellite under the restriction of TV play） 2010.4 creative communication 089 Communication management Communication Management In recent years, China TV market in unprecedented prosperity. Behind this is due to the market is not standardized Many problems. In 2009, total domestic TV production The 11460 set, but only half of the episodes to broadcast. In order to compete for the audience share, four star Taiwan in this paper. Free all day long, rolling broadcast and other vicious competition in hand Some have occurred. TV broadcast a limit order to be implemented, A wake-up call for the entire TV market and provincial satellite tv. Yes This, the provincial TV should be a rational analysis of the current situation, looking for To effectively respond to the road. The influence of TV drama limited broadcast In the TV series multicast limit order under the background of the most direct The consequence is the weakening ability of TV drama digest. The TV drama market evolution and a variety of program form The state of development, had great influence. 1. standard TV broadcast market The introduction of television limited broadcast from last years mission The long war , when four local TV in order to grab My head of my group ratings of the tricks, The most exaggerated is Yunnan TV hit all day long 24 When the rolling broadcast signs, broadcast day reached 16 sets. Since the human right is the vicissitudes of life and my brother Be mindful broadcast in the ratings war broke out again, War and then spread to the small fish and flowers Lack of drama, this vicious competition led to a TV drama Fast abnormal consumption, the front of the television audience Fit in. The broadcast of the implementation will effectively curb the broadcast market The confusion of the satellite launch can not use fine Edition, premiere, free means of collecting loot As. In fact, every TV broadcast set limit The number is in line with the audience viewing habits