酷6网媒体化运作世界杯（Cool 6 net media operation World Cup）.docVIP

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酷6网媒体化运作世界杯（Cool 6 net media operation World Cup）.doc

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酷6网媒体化运作世界杯（Cool 6 net media operation World Cup）

酷6网媒体化运作世界杯（Cool 6 net media operation World Cup） When love for our fans from around the world are still debating team, the Spaniard to win the world cup by surprise, and become a new champion of the world cup. However, this is not only the Spanish and the fans Carnival Festival, is also a global brand marketing Carnival season. In order to allow more fans to enjoy the world cup in South Africa for the first time on the Internet, FIFA media open global broadcast rights, and video website as a beneficiary of the rights and interests, to win a world cup for marketing campaign, means will become the mainstream Internet media camp. Therefore, the various video sites in sufficient time to attract users, content production, advertising sales, the World Cup hopes to bring the greatest return on investment and for their own customers. By Nielsen, Analysys International, DCCI, generous consulting three party research company monitoring during the world cup, cool 6 network in three aspects of flow, content and advertising has increased considerably. Among them, 46.13% Cool 6 network coverage of the world cup for the flow of all domestic video website reported that the world cup flow (DCCI data); cool 6 network hits (PV) reached the peak 399 million day video playback volume (VV) peak reached 288 million, independent users (UV) value was 52 million 630 thousand (CR Nielsen data). Industry experts pointed out that the relevant data from the current point of view, cool 6 network data is the highest in the industry. The cool 6 network formation rate, media characteristics, network broadcast video speed, loading speed, homemade video programs, brand awareness and other aspects in the video are ahead of other video sites, resulting in the domestic video website showing a new pattern of competition. The value of interactive live As early as April of this year, cool 6 network held a news conference to announce a comprehensive cooperation with CNTV Chinese network television sports, t