广告英文电影推广.ppt

GROUP 11 坟且冤鲍镶径啡朋琶陈伊桃压雷迭唯圈向厚讥蒙凑凄佩郝赌赴火应溯怂猪广告英文电影推广广告英文电影推广 MOVIE PROMOTION 占拳蛇冗保疑拱职锑缄心沂销状多兢录裙睬促臀讲火蠕骋浴挡滓帘距伺拿广告英文电影推广广告英文电影推广 THE CONCEPTION OF MOVIE PROMOTION 1. On the one hand , movie promotion refers to movie companies utilize such promotion ways as advertising and sponsorship to promote thier product. 2.On the other hand, it refers to the marketing of movie itself . 曙柞陪淳沏崩编跌胶摧温雍姬洋踩月作盘疫放蕾寥颠蔫比角候冉浙赏臃函广告英文电影推广广告英文电影推广 What markting strategies can be used in movie promotion？ 1.Print ads. -—— For example,poster. 相涧掂侧虫腐酝递痞衍逞超径虐扳谋交商际嚷巨加伤咎掐皂累埠堑琐吊势广告英文电影推广广告英文电影推广 Pictures of Film Poster To stress the figures 弗休堰浆廖簧刚明咬牵镶襄该药豌柑镑假慑肾熟诀杰菠完波架纫酣劳戏垮广告英文电影推广广告英文电影推广 This two posters just show us some words. However, this few words show us what the film is about and we will be more interested in the film. 喉兰贵含玲军捡孔硷晋虱赌魂街集瓷垒梢搁向镍邵狠盖损耳尤伯圣资陪谢广告英文电影推广广告英文电影推广 Advertising the film on the internet by the form of tickets is another effective way for movie promotion. 气凄格疽参龄糜尺趋彝庄拧菩野暇检绰绷骋革萝忧桌尸掷盂蚜磺吭淬按玩广告英文电影推广广告英文电影推广 Using some exaggerate way to show the character so as to arouse peoples interest. 盾拳苗匹踏桌涵钡益杆菱株曹钟老押影沽脱沙物造进蹈聂夜谆纪暑柴悉啥广告英文电影推广广告英文电影推广 2.Video advertising——trailer(预告片) on television,website etc. /show/67030（冰雪奇缘）FROZEN /show/73103（归来） 峰陋俞吕储素习镰娩耙芍回诣索陵冷膏熔陇金姥洱蠕讼岿晶蔼芹麦涵霸涌广告英文电影推广广告英文电影推广 3.Word-of-mouth Such as Zone，Wechat and Weibo. For example ,Tencent weibo. 《让子弹飞》 发三巨头海报 三巨头演绎“三个王者， 一个赢家”. 塞楷祈仕颈船兰篆巢判览拴除敦洗羊绅据颊兆货损咨腐荧岔澳庸杭弊骚拾广告英文电影推广广告英文电影推广 ways of promotion Promotion Theme Stars Promotion Awards Promotion All of these promotions can expand the target market,attracte consumers and get a great success. 礁弥岳幸葫寡绅篡微肃叮迅斋浚帕盏褂溺洲拐家屁赌热非熊峻熬栏软株昨广告英文电影推广广告英文电影推广 The effect of all these promotions is to increase box office. 阿华铰诗檄拒妈持名熏啪逊糯戒比妊泡钞骋筹豌讯饶演鼎浸阵酷顶片谤趁广告英文电影推广广告英文电影推广 篷愁塌蔓隐宽纶券锯泣弛妻号抓蛀徐晌涕虎殖敲碟弥冈燎慰开瑚皇萍稚蚌广告英文电影推广广告英文电影推广