如何提高酒店入住率---细化顾客群（How to improve the hotel occupancy rate, refined customer group）.doc

如何提高酒店入住率---细化顾客群（How to improve the hotel occupancy rate, refined customer group） In the hotel room sales, WALK IN (FIT) the room is usually the highest, compared with the group guest room income, although the same, but because of the cost of manpower, material cost differences, a WALK IN from the guest room income usually equivalent to 3 team room revenue. The proportion of such guests is directly related to the hotels operating income. So, how should the hotel attract individual guests? According to the demand and individual hotel hotel to classification, can be divided into family type, type, type, mission couple regulars and temporary business type, and other types of tourism. According to different types of individual hotel features, it can take the following approach. This type of family with a family of three, they are about its economic benefits. This type of guest can be recommended as an ordinary economy guest room and complimentary breakfast. The hostess will be very interested in this kind of presentation. A couple of this type of guests tend to love a room with a bed and breakfast room, they will not have much attraction; because most young people have the habit of getting up late, do not eat breakfast. If they change to send two DISCO tickets or COFFEE SHOP drinks coupons, believe they will gladly live before. A group of guests of this type comes with five or six people, for the purpose of talking for a room together. The front desk staff can recommend to the suite, bedroom, room for entertainment, a bedroom and can be used for the rest of others, so to the maximum extent possible to meet the needs of guests. This kind of guest is VIP type fixed individual, personal check at any time, no agreement. The hotel can give the guests a few yuan than other individual low prices, vulgar? Quot; VIP price , this will not only make regular customers feel the face, but also can feel the hotel for their attention. A temporary business type is a business guest who