如何改善销售部与市场部的沟通与协作（How to improve the communication and cooperation between the sales department and marketing department）.docVIP

如何改善销售部与市场部的沟通与协作（How to improve the communication and cooperation between the sales department and marketing department） The poor performance of communication and cooperation in practice Moderator: most enterprises have their own relatively perfect organizational structure, have their own sales and marketing department, different functions, expectations, different responsibilities, permissions, and different practices. The two departments depend on each other and restrict each other, and there are quite a few contradictions in practice. I would like to ask: two departments communication and collaboration ineffective, in practice what are the performance? Song Hui: I think there are three aspects: 1. information communication. Sales Department is the forefront of enterprise contact with the market, the market dynamics, competition information is usually the most direct and comprehensive understanding. However, the marketing department is rarely able to obtain valuable market information from the sales department in time for market decisions. Marketing department is responsible for the integration of enterprise marketing strategy, and understand the market, channel and brand strategy of the enterprise deeply. However, the sales department usually has little knowledge of the market, channels, brand objectives and main strategies behind the specific programmes of the enterprise. 2. programme formulation. In most businesses, the promotion scheme (or marketing strategy) is considered only the marketing department. In the formulation process, the marketing department does not attach importance to discussions with the sales department, and the sales department seldom takes the initiative to participate. In order to make the scheme more competitive, the marketing department generally considers the market conditions and the strategies of its competitors, but seldom considers the actual situation of the sales operation of the enterprise. 3. sales execution. Two departments la