受用不尽的产品-渠道三维策划图（The forever product channel 3D planning map）.docVIP

受用不尽的产品-渠道三维策划图（The forever product channel 3D planning map） Planning the circulation channel of product, designing the structure and level of the channel (width, depth), driving the channel operation is the most important part of the enterprise marketing work. If the majority of the marketing department can work with the third party (advertising companies, exhibition companies, design companies and PR companies, planning companies) to complete it, then work on the channel, the enterprise only rely on their own strength to complete. (a small number of firms may cooperate with a consulting firm, but they are staged after all). Through my own observation and practice, I summed up a product - channel three-dimensional planning map (as shown below): The X axis represents the channel subdivision of the product, and the Y axis represents the market segment corresponding to the product and channel, and the Z axis indicates the continued operation of the channel. Through the product - channel three-dimensional planning chart, you can try to answer the following six aspects of the problem: What are the different products available for O enterprises? O what markets do different products enter? How does the o segment the market, and how does o enter the product channel market? O how to product channels - segment operations are the most important o overall thinking: answer relationship and application between product market segments - - Channel - channel operation of the four following the product channel planning 3D map to explain: first, products ABC product production enterprises in the show in the same industry with the same or similar, but the degree of market development and different product category. ABC represents the quantity of the product line, or one or more. (such as household appliances industry category more, including refrigerators, air conditioners, color TV, washing machines, microwave ovens This can be attributable to one or more power, but the majority of e