what should overseas company do to survive in China？.docVIP

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what should overseas company do to survive in China？.doc

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what should overseas company do to survive in China？　　安徽?经大学　　Introduction： In this essay， I am going to talk about how successful overseas companies have been in adapting their products and services to the preferences of the Chinese consumers. Actually in my opinion， most foreign companies are all very successful in adapting to the social and business culture. In the main body， I will illustrate my answer with two specific examples. They are two companies which got big success in China， KFC and Carrefour. I will explain what they do to adapt to consumers in China in detail. In the end， I will bring my essay to a conclusion. 　　First of all， I want to talk about KFC. KFC’s expansion to China was unprecedented， but it is a right move for the company’s eventual success. The first KFC in China was opened in1987. One of the most important secrets to KFC’s success in China is due to the brand’s attempt to adapt in menu and attitude so suit Chinese consumers. Chinese KFC restaurants offer a large range of Chinese traditional dishes with common western menu items， such as egg tarts and preserved egg. What is more， KFC’s menu involves special foods which themes to the taste of China， such as “Chicken wrap”， “Peking duck-type sauce” and many other items. KFC’s Chinese strategy has been so successful that the brand has spawned numerous imposters in the Middle Kingdom. Restaurants such as Dicos and Mai De Si offer up KFC-inspired meals， from fried chicken topped rice dishes to the much-coveted “jirou hanbaobao， ” a “chicken meat hamburger， ” the Chinese equivalent of a chicken sandwich. KFC embraced China and change the menu according what the local people like. The success in China is a boom for KFC， a company which was a very small shop in America became an international company with its shops around the world. KFC who took the opportunities of China’s opening and reform also succeeded in adapting its products to suit Chinese consumer. 　　Second example I want to say is