某ktv2006年圣诞节活动策划方案（Planning activities for a Christmas event in ktv2006）.doc

某ktv2006年圣诞节活动策划方案（Planning activities for a Christmas event in ktv2006） Main points: expand enterprise popularity, feel the service quality, reflect the unique culture of the enterprise * Objective: to stabilize the existing customers, expand new markets, and enable consumers to feel the best service of their enterprises, so as to build consumer loyalty * key words: Christmas, enterprise, service, popularity, consumers * active time: December 24, 2006 to January 1, 2007 First, publicity articles: 1. advertising slogans Merry Christmas and happy Pattaya! The Christmas special activity has already kicked off, Pattaya invites you to be happy together, what also wait for? If you want Christmas presents, come to Pattaya soon! * beautiful Pattaya, make your Christmas more romantic! * let cold winter boil with blood, Pattaya to home in the name of! * make a reservation for the Christmas KTV room in Pattaya, and Santa Claus will give you an unexpected surprise! Do you need any reason to come to Pattaya? Romantic, warm, passionate, and unexpected Christmas gifts, three mysterious Santa Claus, even more to your delight! * Christmas to Pattaya, reimbursement of 10 yuan round-trip taxi fare. 2. media outlets The river evening news, radio, Wuhu fashion consumer network, banner, shop announcement 3. from now on, a reservation for Christmas Room (December 24th - January 1st), where 6 or 8, can immediately receive a gift. The same day, the first ten rooms of the same Christmas gift sent. 4.12, 24, Christmas tree lighting ceremony, free snacks. This event may serve as a climax of the event. 5., China Telecom 5000 PHS messaging service (fashion consumer network embankment for). Consumers can enjoy special privileges for Christmas lucky stars via sms. Two, decorative articles: Requirements are as follows: 1. Christmas consumers - Pattaya as the main line, the first floor of the overall layout unchanged, as far as possible in the original unchanged, in order to add decorations as a me