市场巡视与督导工作职责（Responsibilities of market inspection and supervision）.doc

市场巡视与督导工作职责（Responsibilities of market inspection and supervision） The purpose and function of market inspection and supervision 1, supervision of the companys marketing plan and marketing policies, the implementation of the situation; 2, to convey the companys corporate culture, conference spirit, marketing ideas, business philosophy and management factors; 3, to promote the promotion and unity of the terminal image, improve the management level and service level of the franchised stores; 4, guide the standardized and scientific management of the franchised stores; 5, help and support marketing line, solve some concrete and practical problems; 6, collect, sort out and analyze market information, and provide the basis for the company to make marketing policy; 7, supervise the implementation of the specific work of each kilometer market managers. Two, the main points of work 1, eight stores inspection requirements; 2. Assess the responsibilities of area supervisor; 3, examines the agent and (shop) the shop power, the centripetal force, the management ability, the fund strength, the management ability and the prestige; 4. Investigate and analyze the regional market, collect and sort out the information and materials of the rival brands, and propose the next market development or management plan. Three, job responsibilities A, eight items of store inspection requirements 1, familiar with eight items of franchised store examination content and scoring rules; 2, actively publicize the importance and urgency of the eight items in the franchised store; 3, according to the actual situation, puts forward the focus of the examination of each district franchised store; 4. Organize the personnel in each area to study the content of the target assessment and run according to the management standards; 5 assist in the image transformation and daily management of the franchised stores so as to meet the requirements of the examination; 6, regular or irregular checks, whether the sto