汽车销售总结（Car sales summary）.docVIP

汽车销售总结（Car sales summary） Car sales summary Car sales summary First, strengthen the face of market competition, not relying on price war, subdivision of user groups, the implementation of differentiated marketing In this year the company headquarters issued business indicators, combined with the spirit of the instructions in the 20** * * general manager of business conference, branch will focus on annual sales work based on the difference of marketing and promotion of the two aspects of quality of service marketing. Facing the increasingly fierce price competition in the market, our Hanyang branch has not blindly entered the price war misunderstanding. I often say, price is a double-edged sword, moderate price promotions are helpful to sales, but unlimited price war is tantamount to suicide. What is the strategy for off-season car sales? We groped for a set of countermeasures: Countermeasure 1: strengthen the management of the sales team 1, standardization of service process 2, daily work form 3, check the work of regularization 4, sales target differentiation 5, morning meetings, training sessions 6, service indicators into the assessment Countermeasure two: market segmentation, the establishment of differentiated marketing We conducted a further breakdown of the key market in the past, different market segments, to develop different marketing strategies, the formation of differentiated marketing; according to the * * years sales situation, we determined the taxi, group users, college market, four market users scattered. For these four major markets, we adopted the appropriate marketing strategy. The government procurement and taxi market, we increased investment, set up a taxi sales group and large group of users, the branch has become * * Taxi Association unit, more use of industry association propaganda, to correctly guide the rental company, * * brand publicity policy. Usually we take the initiative to come home, regular communication feedback, closely follow t