电子商务对企业营销的影响（The impact of e-commerce on enterprise marketing）.docVIP

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电子商务对企业营销的影响（The impact of e-commerce on enterprise marketing）.doc

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电子商务对企业营销的影响（The impact of e-commerce on enterprise marketing）

电子商务对企业营销的影响（The impact of e-commerce on enterprise marketing） Here is an e-commerce thesis on the impact of e-commerce on enterprise marketing. Welcome to browse! Abstract: electronic commerce is more and more profoundly changing the traditional business model, e-commerce has two core concepts, as a business, the digital technology, digital technology is a tool for business purpose. E-commerce has the characteristics of virtuality and unlimited time and space. The traditional enterprise marketing has the middle link and the time and space limit, the electronic commerce has the huge influence to enterprises marketing idea, the marketing region and the marketing way. Key words: E-commerce; enterprise marketing Since twentieth Century, the wide application of information technology has brought about revolutionary changes in all aspects of human life. The rapid development of information technology has created a refreshing new world, and the impact of information technology on traditional business activities is so. E-commerce, a new thing, is rising at an immeasurable speed and subverting the traditional business model. According to online shopping Research Report shows that, now Chinas online shopping users have reached more than 87 million 880 thousand, the scale of rapid growth momentum. Although Chinas economy has been affected by the financial crisis, C2C e-commerce has been turned upside down. The growth rate is as high as 97.9%, and the transaction scale has reached 81 billion 230 million yuan. [1] with the integration of the world economy and the acceleration of the process of economic globalization, e-commerce is more and more widely used in the economic and trade fields of enterprises. In the long run, e-commerce is immeasurable, and e-commerce will eventually change the business model. First, the concept and characteristics of e-commerce 1, the concept of e-commerce Electronic commerce is a developing concept, the electronic commerce company Pioneer IBM firs