rma（RMA）.docVIP

rma（RMA） What is RMA? When it comes to after-sale, RMA can not be separated. With the attention of many B2C to after-sale, RMA has become a fresh word. What on earth is RMA? What is RMAs position in B2C? What is the current status of RMA in the industry? It can be said that very few people understand. This article as a popular science, and hope that through some introductions, so that more people understand after-sales, and understand RMA this seemingly familiar with the essence of unfamiliar terms. Definition of RMA RMA=, Return, Merchandise, Authorization, translated into Chinese, is the return of commodity authorization. Return merchandise authorization refers to the customer authorized by a unit or individual with him to return the goods and the customer service to the customer application since the qualification application is dealt with all the other parts and derivatives...... Sounds so complicated. In a word, RMA is a part of after sales. Here, or to repeat the emphasis once, RMA is not equal to after-sales. Because the concept of after sale is too big. Generalized after-sales refers to the sales after the completion of the seller to retain and develop customers to continue to purchase the services paid by the collection. This includes: L CS: communicate with customers, feedback, follow up and implement the progress of rework; L Log: Rework parts and related documents and inventory management, logistics management, reimbursement of the send and take; L PM: the management of the after-sale terms in the purchase contract, the supervision and management of the quality of the product line, and the quality management; L Fin: good quality spread control, bad scrap profit and loss control; L WM: presentation of aftermarket terms, quality display; L MKTs work: good quality marketing; L GAs work: Scrap recycling; The narrow sense of after-sales, mainly refers to meet customer demand for after-sales logistics and information flow management, and this is the main conno