争锋――品牌发展模式之辩（The brand development mode -- defense Commander）.docVIP

争锋――品牌发展模式之辩（The brand development mode -- defense Commander） The domestic garment industry because of the historical stage, and has strong characteristics of their own development, both men and women wear, underwear, can be said to have experienced the development track of the same, or even different brands of its development path also has amazing similarities, and has the same background and the same development trajectory, we call the general industry development model or brand development model, both the Fujian Quanzhou area of sports and leisure clothing brand, Wenzhou Menswear, Yanbu underwear and so on, these different regions due to the different cultural background, have in their own way to raise a large number of with their own brands or companies, but under careful study, these different areas in the brand construction and development are different in the journey, in some ways I have some amazing consistency, it can be said Chinese brands are basically in the wilderness, then the domestic garment industry in the end is what kind of pattern? In order to facilitate the writing, in the following article will be a strong geographical color of Shenzhen womens clothing, for example, to fully display the evolution of the domestic garment development model. Can not be denied that women in Shenzhen since the reform and opening up, with the economic growth of the wind and has achieved great development, become a leader in the domestic apparel industry in order to dress is famous, and gradually cluster effect, more gratifying, more charismatic business or brand in the industry have to mimic the bright younger generation talent shows itself. And it also highlights the Shenzhen women in the design, planning and marketing aspects of the unique competitiveness. Then, why can Shenzhen womens women achieve such impressive results? That is to say, what are the successful genes? What is the secret? Listen to the next one by one for the reader. It is necessary to explain, th