企业新产品开发的用户合作模式（User cooperation model of enterprise new product development）.doc

企业新产品开发的用户合作模式（User cooperation model of enterprise new product development） Discussion on user cooperation model of enterprise new product development Http:/// 2011-5-10 11:19:50 God International Planning master network popularity: 108 At present, our country commodity market has the situation which the production relative surplus and the insufficient consumption coexist. The performance of some products overcapacity, a serious backlog of inventory, to enter the foreign products, so the market competition, many small businesses or non brand products have been eliminated, the situation is very difficult; on the other hand, there are also some of the few products in short supply. This situation shows that Chinas economy has bid farewell to the shortage economy, the market demand has diversified tendencies, users have the right to choose goods. Therefore, the enterprise according to the market for products of different varieties, function and the level of demand and the timely introduction of new products by the majority of users love is the enterprise survival requirements; at the same time as the market is changing, the market demand is also constantly to a higher level of evolution. Therefore, a period of best-selling products can not guarantee future products sell well, from this point of view, new product development is the inevitable requirement for long-term development of enterprises. This means that the market is dynamic and constantly changing, therefore, to adapt to the development of new products in the market demand of the enterprise is dynamic, namely the enterprise according to the market changes in market demand, the development of new products as a business task itself, rather than the development of new products as a continuous process. This is under the market economy condition, the enterprise participates in the competition voluntarily the request, also is the enterprise survival and the development request. 1 enterprise new product development fa