中小电动车企业做品牌的六大关键（Six key factors for small and medium sized electric vehicle enterprises to do brands）.doc

中小电动车企业做品牌的六大关键（Six key factors for small and medium sized electric vehicle enterprises to do brands） At present, Chinas electric car brand has more than 2000, but the annual sales of more than 200 thousand brands are very few, it can be said that most of the electric car companies are smes. In order to gain a lasting advantage in the competition, these small and medium-sized electric vehicle enterprises should try their best to make brands. However, we found in the survey, some car enterprises still think the brand is doing big business, just small enterprises, the scale is not big enough, as long as to sales, hit the market, do not do the brand. In fact, the size of things is always relative, there is no absolute big, and there is no absolute small. Electric vehicle enterprises are no exception, and their size is also relative. For example, for the general city, electric car company 10 million of sales in the city can be regarded as large enterprises, but compared to the Chinese market, sales of 10 million yuan in the electric car business is only a small business. That is to say, the scale of electric vehicle enterprises needs to be considered in combination with the specific geographical environment. In addition, there is no strong brand support of the market is bound to lack stability, that is to say, the brand is the most powerful guarantee for the survival and development of electric vehicle enterprises. Therefore, we are not difficult to understand, enterprise size is relative, as long as the electric car companies there is need to do the brand, and should be the scientific system of the brand, in order to enhance the core competitiveness of enterprises, help enterprises successfully breakthrough in the electric vehicle in the Warring States period. Because of this, we will explain the key concepts and Strategies of small and medium-sized electric vehicle enterprises from six perspectives. Key one: understand a penny for brand For the first time to see a pen