出口还是出卖（Exporting or selling）.docVIP

出口还是出卖（Exporting or selling） This article leaves us together to contribute DOC documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Exporting or selling? Exporting or selling? Basic knowledge of foreign trade and foreign trade Chinese Electrical Engineering College of electrical Keliang 0903 left 200948720313 In recent years, with the financial crisis and a series of shocks, overseas expansion China appliance enterprises aura faded, the status quo of the international China hard road of household electrical appliance enterprises by real reduction: as the worlds largest home appliance manufacturing base, it is difficult to carry the task leader of the global appliance. It is understood that, since 2001, the export of Chinas household electrical appliance products maintained rapid development. At present, nearly 8 units of 10 air-conditioners sold in the world come from China, while the supply of refrigerators, washing machines and color TV sets also accounts for nearly 6 of the worlds total, becoming a veritable big country of home appliances. However, behind the mass export of Chinese household electrical appliances, it is the fault of the overall strategy of the appliance industry. From technology innovation to manufacturing in the middle reaches of the upper reaches of the lower reaches of the marketing value of domestic enterprises reduced to manufacturing foundries, selling only cheap labor, just have a large-scale manufacturing cost advantage. In recent years, the implementation of household electrical appliance enterprises overseas export, is to take orders, assembly, and lack in the upstream of the research and development of new technologies and products in the market network and brand promotion downstream, basically in a blank stage. Occasionally, there are also some enterprises through capital acquisitions or joint ventures, involved in the brand operation of the