分销渠道概念（Distribution channel concept）.docVIP

分销渠道概念（Distribution channel concept） 1., the concept of distribution channels A distribution channel, also known as a sales channel or distribution channel, is a channel through which a product is transferred from producer to consumer. These channels are made up of a series of markets, distributors, or individuals. In other words, all intermediaries, or individuals involved in the transfer of ownership of the product, form a distribution channel for the product. The starting point of the distribution channel is the producer, the end is the consumer, the intermediate link is all kinds of middlemen, including the dealer, the agent and the broker. 2. the role of distribution channels Because between producers and consumers in quantity, variety, time, location, ownership and other aspects of the existence of the contradiction between supply and demand, in order to solve these problems and save social labor, most of the products is not the manufacturer provided directly to consumers, but through the middle part of one or more layers to reach the hands of consumers. In this process, the distribution channel is an important factor for enterprises to achieve product sales, but also an important source of information for enterprises to understand and grasp the market demand. Concretely speaking, the important role of product distribution channel, which is established by middlemen intervention, plays an important role in marketing. (1) the transfer of products from producers to consumers. The starting point of the product distribution channel is connected with the production, and the end point is connected with the consumption. The product flows continuously from the producer to the consumer through this channel. For product producers, the value of the product has been achieved, reproduction can continue; for consumers, access to consumer goods, demand has been met. (2) regulating their balance of supply and demand. First of all, the process of transfer from producers to cons