英语商务函电-unit 4 enquiries and replies.pptVIP

Unit 4 Enquiries and Replies Chapter 3 Negotiation of a contract Unit 4 Enquiries And Replies Unit 5 Sending Proforma Invoice Unit 7 Quotations, Offers And Counter-offers Unit 8 Sales Promotion Unit 4 Enquiries and Replies Review Enquiries Offers Counter-offers Acceptance Enquiry If you want to buy this bunch of lily, and this girl is the seller of the flowers, what will you say to her? how much is the bunch of lily? Offer After your enquiry, what will the girl reply to you? “100 yuan!” Counter-offer What will you answer to her after hearing the offer of 100 yuan? “how about 20 yuan?” Acceptance The seller accept your Counter-offer, and then you pay the flowers. How do you call this step (the last step)? The whole process before signing a contract What are the four steps before an exporter and an importer signs a contract? Enquiry Offer Counter-offer Acceptance 回顾：贸易磋商的一般程序 1、询盘 enquiry 是指买方为了购买或卖方为了销售货物而向对方提出有关交易条件的询问。 2、发盘 offer 是买方或卖方向对方提出各项交易条件，并愿意按照这些条件达成交易、订立合同的一种肯定的表示。 3、还盘 counter-offer 又称还价，是受盘人对发盘内容不完全同意而提出修改或变更的表示。还盘既是受盘人对发盘的拒绝，也是受盘人以发盘人的地位所提出的新发盘。 4、接受 acceptance 是买方或卖方同意对方在发盘中提出的各项交易条件，并愿按这些条件与对方达成交易、订立合同的一种肯定的表示。 Offer + Acceptance=Contract Unit 4 Enquiries And Replies ◆ 学习目的和要求 了解询盘商务信函的写作步骤， 询盘商务信函的词汇和常用句式。 ◆ 本章主要内容 1．询盘商务信函的写作步骤； 2．询盘商务信函的写作原则； 3．询盘商务信函的例文分析和词汇； 4．询盘商务信函的常用句式。 询盘是指交易的一方欲购买或售出某种商品，向对方询问买卖该种商品的各项交易条件（如商品的品质，规格，价格，装运等）。 询盘实质上是邀请对方发盘（invitation of offers），在商法上属于邀请要约。 询盘，又称为询价，可以分成两种 一种只询问价格，索取商品目录或样品，被称为一般询盘 （General Enquiries）； 另一种询盘则包括特定商品的各项交易条件，被称为具体询盘 （Specific Enquiry）. 一般询价并不一定立即接触具体交易，一般属摸底性质。 其内容包括： 1．买主为了了解情况向卖主索取某种商品的样品、目录和价目表。 2．探寻某种商品的品质、数量、价格、交货期等等。 ●具体询价实际上就是请求对方报盘。 也就是说，买方已准备购买某种商品，或已有现成买主，请卖主就这一商品报价。 What are the contents in a general enquiry? Catalogues, price lists, samples, reference materials, etc.. It is often used by an dealer who is doing the first business with its customer.