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m4u1 welcome to the unit牛津高中英语模块四第一单元
M4U1 Advertising Welcome to the Unit Teaching Objectives Guide Ss to talk about different ads, including commercial ads and PSAs(public service ads). Help Ss improve their spoken English through practice and competition. Share an ad video with you Appreciation of a video clip 1. How do you feel about the ad? 2. What is the ad about? 3. Why do companies advertise? Appreciate some pictures No. The first group makes us want to buy products or services, while the second one makes us think about problems in society. Do the two groups of pictures belong to the same type of ads? Commercial ads 商业广告 Public service ads公益广告 Observation Observe the four pictures on Page 1. Decide which type of ads they belong to. 1 3 2 4 a commercial ad a commercial ad a public service ad a public service ad Group discussion Read the advertisements below and describe them by using 3 to 4 sentences. Try to answer the questions: What image(s) can you see on each poster? What can you learn from each poster? Why are the ads created? What / Why / How… This poster offers the airline service. It uses “I love to fly with Oxlin Airlines” to attract people. Taking airlines is a fast way to get to another place. In this way much of time can be saved. Poster 1 what why how 3 2 4 Group discussion Describe the ads by using 3 to 4 sentences. What / Why / How… What / Why / How… This poster show us that all the trees have been cut down. So, the birds have nowhere else to build their nests. It sends us a serious warning and tells us that we should protect our environment from now on. Poster 2 April 22nd What / Why / How… This poster tells us that taking drug is harmful. It is meant to educate people and calls on people to make an anti-drugs campaign. So, we must fight against drugs. Say ‘No’ to drugs! Poster 3 What / Why / How… This poster is targeting young people, especially girls, because they always pay more attention to their appearance. The ad uses words “Shine that lasts for day
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