啤酒之战就是战役之战（The battle is the battle of the battle of beer）.docVIP

啤酒之战就是战役之战（The battle is the battle of the battle of beer） I recently saw a magazine on a marketing expert in answer to a reporter, said beer marketing is the most complex and the most difficult beer marketing, marketing to do marketing, and tell the reason many experts think hard to do. For the former, said that the beer is the complex marketing, there are three points of truth, but if the beer marketing is most difficult to do marketing, I think the experts did not see it through beer marketing. The actual beer marketing is not so difficult to imagine, as long as the beer market to seize a common law, so marketing will become simple and effective beer. So what is the common law of beer marketing? Keep in mind that is not like beer, liquor, must use culture and time to solve market problems, but not as red wine, with the kind of elegant romantic feelings to solve market problems, so these two wines need more reasonable operation tactics to solve market. Do not need to use more beer, beer campaign and strategic exhibition back to solve marketing problems of beer. In China, who has been with the strategic campaign to think and operate the beer brand, most are quite successful, such as Tsingtao Brewery, the Wenzhou market Snow Beer Chengdu market, Guangzhou Zhujiang Beer Market, Chinese beer market and Huzhou Xiliang beer in the Xining market, good beer market campaign requires three elements follow the beer marketing: The beer to the core interests of competitiveness For the beer, the core interests is the most strategic focus of key interest in beer campaign, but the core interests of the unification of ideas can not be equated with the snow beer brand, has been related to sports, but the snow in attacking every regional market, but not the subject moved to. Such as snow in the battle of Chengdu, a comprehensive understanding of Bluesword sports core after the campaign direction immediately to fresh, of course, the snow fresh campaign is not everyone thought to the