如何拓展高端客户（How to expand the high-end customers）.docVIP

如何拓展高端客户（How to expand the high-end customers） In the marketing oriented competition era, customer-centric concept has been popular, the 28 rule has been recognized and accepted by the general manager. Commercial banks are very aware of the significance of the development of high-end customers business, adjust their research strategy, increase marketing efforts, resulting in the high-end customer market competition is very intense. In such a situation, the commercial banks how to tap the potential of innovation mechanism, through a variety of measures to attract and maintain possession, high-end customers get better growth performance? How to make use of their own conditions, the accumulation of customer reserves, development planning, to achieve sustainable development? These are placed in front of the reality of commercial banks and arduous task. To this end, we put forward six measures for discussion: To establish a sensitive and efficient mechanism of information research. Any relevant information for high-end customers is likely to bring high-quality deposits, loans, intermediary services and benefits, who is the first to capture the information, who will seize the market opportunities, commercial banks can collect data, investigation and analysis, rapid and sensitive determination of valuable strategic goals: the first step, the information collected: through communication with the relevant departments of the government information resource rich, collect information through public information channels and customer account information, effectively refined, and timely update, internal resource sharing. The second step: information distribution information of target customers through marketing manager meeting the information distribution according to three principles: first to identify principle, geographical proximity, industry classification principle. The third step: the information feedback method, with the most simple fast enterprises have proven financial r