宝洁---联合日华（Procter Gamble - United nycca）.doc

宝洁---联合日华（Procter Gamble - United nycca） Each brand of Procter Gambles will continue to innovate, constantly optimize the combination of good; and Unilever to explore potential market, meet local consumer demand. At the same time, Procter gamble with the product price channel and location and other factors flexibly corresponding promotion strategy; Unilever is more focused on from the view of the product life cycle to choose different promotions. As a result, they provide consumers with different benefits, maintain their own attractiveness. Only competition, in order to produce Everfount power; only the competition, in order to maintain the quality of genuine goods at a fair price. Just like Coca-Cola and Pepsi, McDonalds and KFC, in the consumer goods industry, Procter Gamble and Unilever is such a pair of quarrelsome lovers. All the time, Unilever and Procter Gamble tug of war is the eternal theme of the global chemical industry. But now, Unilever has 70 years of history has been full of age: since 1996, Unilevers sales fell again and again, at the same time, Procter Gamble has maintained a good growth momentum. In 2004, Unilever and Procter Gambles revenue of nearly $52 billion, Procter Gamble annual profit was $6 billion 400 million, and $2 billion 420 million at unilever. Finally, Procter Gamble replaced Unilever to become the worlds supplies. In March 2007, China dormant Unilever 21 years has launched a new anti dandruff brand Qingyang series, Qingyang turned out to the enemies again bajian opposite, Unilever seems to be breaking the monopoly position in the market with Procter gamble. Willing to take If there is a lie to you, you will definitely be?? swing it, right? Needless to say, the small s endorsement, is now the advertisement is also popular. Chhnang from 2007 February began a comprehensive distribution, using the spring to conduct a comprehensive promotion, in the shampoo sales peak in summer time, in the consumers mind has left a clear dand