啤酒涨价,天堂还是地狱!（The price of beer, heaven or hell!）.doc

啤酒涨价,天堂还是地狱!（The price of beer, heaven or hell!） The price of beer, overwhelming news followed! How many years have not tasted the taste of the price, for the market, meet the eye everywhere for a time to accept the phenomenon! Many markets, terminal conflict, dealers complain, industry generation! In a beer enterprises on the market, a regional manager in the company after the price after the meeting, he was: Its not done, just with the dealer holding after 08 years of contract, increasing prices, several years of cooperation dealers have refused the goods! In the mature market of the enterprise, a regional manager in: Its not done, just a dealer hit 3 million, all become a cheap wine! Enough for two months to sell the off-season! This price can rise? In some convenience stores, bosses complain: Originally in 1, receiving 8 yuan / bottle, selling 2 yuan a bottle, now the price of 0, 1 yuan / bottle, can only sell 2, 1 yuan / bottle of liquor, with the total fraction, the fraction of the old customers, less money does not say! Some dealers complain: Not dry, gasoline rose, staff wages are increasing, finally looking forward to the beer prices, can not Lao Tzu copies, the water rose ship is not high! Consumers are also strange: Yesterday to buy 2 yuan a bottle of wine today, how to rise? In the media criticism: The beer industry step, instant noodles? Beer companies are crying: The rise of raw materials, I want to feed their families! The price, seems to be a hot iron, are not too comfortable in whose hands! So, in this price war, not really a winner? First, prices do not rise, can you? To answer this question, look at the price of beer enterprises (including cost reduction) of several commonly used methods: 1, the overall price, all the prices of all varieties. 2, the structural price according to different varieties of price and sales accounted for a rise in different degree, and even some high price is not the price of varieties! 3, cut the tail, put a few varieti