快消品市场拓展思路分析（FMCG market development analysis）.doc

快消品市场拓展思路分析（FMCG market development analysis） FMCG regional market development ideas 1. The establishment of the market model, market appeal, focus on planning and guidance to solve the terminal terminal sales ability, terminal construction specification; 2. To support the regional distributor mainly focus on the development of the retail terminal, comprehensive distribution, construction of the terminal market; 3. Strengthen the terminal construction work, making the image of a unified shop signs, X display, Yilabao, POP, DM and other terminal materials; unified brand image. 4. By strengthening information management, strengthen terminal terminal inspections and supervision, strengthen communication with dealers and terminal network management specification and a series of work, shaping the brand market, effectively seize a center of gravity, then cover the suburban etc.; 5. Strengthen the dealer sales and marketing personnel training work; and cultivate the loyalty of dealers. 6. Strengthen the company policy follow up timely and effectively, timely and effective support for the establishment of information feedback system, strengthen communication with regional headquarters information quickly and effectively so that our company can make rapid response to the operation of the market significantly. The focus of the promotion of decomposition: 1, according to the training work The first comprehensive enterprise culture training, internal staff on product knowledge training, and the characteristics of the provisions of the company to implement the training work; The corporate philosophy training, product training, selling channel planning training for dealers, dealer training enthusiasm and loyalty; - training in product knowledge training and enterprise culture training, marketing skills training, and the work efficiency of sales personnel, promote the terminal sales efforts and enhance competitiveness; How - to sales sales skills training, business philosophy and