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实体书店构想(Physical Bookstore idea)
实体书店构想(Physical Bookstore idea)
Almost every day to see micro-blog has discussed the plight of bookstores, apply the popular vocabulary, or mostly negative energy, energy is too little. Instead of complaining, the policy does not support shop to get business, rather than pondering what a good way to enhance the store profits. Because I only had the book, sent a book, did not open a shop, so the following is blind to think, shop colleagues dont be misled.
The following PS: think, regardless of the rent, labor, tax and other business hard costs. Talk about the promotion way. Because he had no practice, is easier said than done. Welcome paizhuan.
From the point of view [publisher]
1. of the same product, store and shop to do the version difference. The sale of entity hardcover edition (Gao Mayang, low sales mode), the main shop selling paperback (low price and high sales mode). The relative success of iron similar attempts.
Such as the world is so dangerous, you have to book a strong heart. From the initial underwriting paperback edition, priced 29.80 yuan, soon sold over 300 thousand copies. After a lapse of several months, with Dangdang consultation, launched soft hardcover version, priced 35 yuan, now has nearly 100 thousand. This book is not in the store and shop the active channel strategy, we start this plan is not, but the results show that the different versions of the channel strategy should have certain feasibility.
2. according to the marketable channels, products are divided into different distribution channels. To ensure uniqueness of some products in the store and shop, to help readers directional shunt.
For example, fame book shop is the most important channel. Book a single function on Douban can play a very good sales conversion. Spontaneous group members recommend including watercress. Wins in the highly concentrated and accurate positioning of readers. However, because of the authors identity is virtual, shop on the ground is difficult to present a
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