房地产企业借娱乐营销突围市场管理（The real estate enterprises through entertainment marketing breakthrough of market management）.docVIP

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房地产企业借娱乐营销突围市场管理（The real estate enterprises through entertainment marketing breakthrough of market management）.doc

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房地产企业借娱乐营销突围市场管理（The real estate enterprises through entertainment marketing breakthrough of market management）

房地产企业借娱乐营销突围市场管理（The real estate enterprises through entertainment marketing breakthrough of market management） When the number of housing prices in the property market continued to decline to become care-laden when more and more developers are showing the vitality of enterprises through entertainment marketing way and win the confidence of the market. In the pursuit of entertainment trend, a series of brand marketing and entertainment mutual penetration quietly started the war: Hua Runjin Yue Wan? Mg -2011 after unprecedented Ono Lisa concert in Chengdu, the palace level musician Ono Lisa for the first time in Chengdu; COFCO [US News]? Yu Ling Wan night Jacky Cheung 1/2 century concert. The song will be staged once again not the old legend; in music Godfather Luo Dayou love song 2100 Chengdu concert Sponsor List, is the latest introduction of COFCO Property [figure]; in poly [US News]198 Park held the third Festival on Edison Chan, Xu Wei, Chen Chusheng, Huang Yida, Wang Xiaokun and other singers and bands the combination will once again for Chengdu into the publicity of the music activity; held in Jiale international city [news price apartment layout reviews] Chengdu automobile Festival Willber Pan, Jeff Chang, Evonne Hsu, Show Luo, Stefanie Sun, Tiger Huang in the Qixi Festival night for Chengdu people sing the most beautiful songs...... The famous teacher of marketing expert Tan Xiaofang said, now people buy a house, is not only in material consumption, but also in the spirit of the consumer. This spirit consumption is virtual, reflect a kind of emotional communication. Unfortunately, there are many real estate enterprises are not aware of this point, when the real estate product competition, price competition to a certain extent, under strong pressure, real estate marketing will need to seek a breakthrough point -- the new marketing and entertainment just meet the demand of housing prices. Entertainment is to establish and convey an emotional connection with a